The Eurozone has demonstrated its Darwinian side in recent years, with the tides of change sweeping across the continent. This process of change has served as a powerful tool for examining pre-existing infrastructures, and in the process highlighting areas in need of change. Whether it be politics, or in particular, business, the prevalent trend is for static organisations without agile tendencies to fold and disappear from sight. Those that adapt, evolve and learn – survive.
But it is how businesses learn and adapt in particular that differentiate those that attempt to innovate from those that achieve truly inspirational insights. Innovation has moved from a linear progression to a decentralised, crowd-sourced activity that captures a wide range of inputs from diverse sources. Even so, the nebulous nature of this Open Innovation can cause businesses to lose focus in their innovation activities.
So what is the roadmap for successful innovation? Step forward Open Innovation 2.0. The EU mandated OI2 legislature provides a structured framework for innovation in the form of the Quadruple Helix – in short, innovation practises that don’t take input from Academia, Government, Business and the public into account simply aren’t OI2. Each strand of the Helix forms an integral component of the overall innovation framework’s success. The neglect of one jeopardises the validity of the whole process.
Why is the OI2 approach relevant? Simply put, European business currently has less margin for inefficiency and irrelevancy than at any time in recent memory. Rambling businesses that duplicate business processes and fail to add value are in great jeopardy. Society is in need of businesses that change the world for the better – businesses that are efficient, productive and raise people’s quality of life are both important and positioned to succeed.
Businesses that innovate in order to benefit others will survive. Businesses that innovate in a smart manner, using OI2 as their template, will succeed. An excellent example of this is the plethora of cutting edge Finnish businesses that arose phoenix-like from the embers of Nokia’s demise. Highly trained experts who previously had their hands ties by reams of red tape and bureaucracy now found themselves free to apply their knowledge bases to their work without restraint.
Now, Finland’s game closer boasts household names such as Rovio and Supercell, and health tech originating from Finland ranks highly in terms of build quality and user-friendliness. Rovio in particular has been recognised for its achievements in the form of an Open Innovation Luminary Award bestowed upon the company during the 2013 Open Innovation 2.0 Conference held in Dublin. This year the Conference is being held in Finland for the first time. As a leading innovation hub, Finland is the ideal setting to discuss innovation driven services that embrace the Quadruple Helix framework, and which enable other companies, institutions and members of the public to improve in an altruistic manner.
The great change in innovation thinking is that we are stronger together, and that helping others to realise their potential actually helps us to realise our own. Succeed as a whole, or fail alone – a choice that’s not really a choice.Blogactiv Team